The ever-growing importance of online reviews is a fact we all know. Reviews can make or break your business irrespective of the fact whether your business is entirely online or offline. If we are to go by statistics, 84% people say that they trust online reviews as much as personal recommendations.
Without an action plan, acquiring reviews can be a tough task. Luckily, you can follow some easy steps to increase the number of reviews (read positive reviews) your brand gets.
Below mentioned are some tried and tested steps by reliable online reputation management services providers that will surely help you get more online reviews.
Easy to review is the key
Making your business easy to review is the first step in the right direction. You need to minimize the effort that a customer needs to take in order to drop a review for your business. Creating a responsive customer feedback system is vital in this regard.
Few things to help you
- Ensure that your brand is visible on all major review sites
- Add a direct link (click here to review) on your homepage
- Surveys incorporating questions like ‘How do you rate our service’ could be really helpful
- Complete your business profile
Don’t wait just ask
Reviews don’t just happen; you need to make them happen. Even happy customers need a nudge every now and then to provide reviews. Make a head start, be proactive and ask for reviews. The one thing to keep in mind is to ask for reviews at the right time. You could ask for a review right after you resolve a customer issue. Instant gratification could do wonders when it comes to reviews.
Few things to help you
- You could ask them in person for reviews
- Send them an e-mail or text
- Use review cards
- Incorporate a review page for patrons to easily post a review
- Use social media to secure reviews
Reward your customers
Since reviews have the potential to make or break your business, you should go the extra mile and incentivize your review requests. Encourage them to give reviews with discount coupons, special deals, giveaways, etc.
Review requests-a daily routine
World-class digital marketing agencies offering online reputation management services encourage their customers to solicit reviews consistently. This will not only get them useful reviews but also helps to improve the product/service as per the feedback.
When a customer pens down a review for you never forget to acknowledge their effort. You could easily do this by creating a video testimonial/flyer/social media post with their review, mention them on your site, etc. These simple steps also go a long way in building customer loyalty.