I’m a Medium-Small business – why do I need a brand?
There is a famous product that you adore. Why? While answering this question in your mind, along with the features, you might also encounter the word ‘Brand’! At times you adore a particular brand to an extent that you might end up blindly going for its latest product in market without even attempting to see if there can be a better alternate. The success of any company relies on its brand power which amalgamates with the hearts of the customers, the mighty reason behind their fan following! It also becomes the reason for the hike in the number of applicants for a job post such companies put forth, at times even weighing brand more than the money they shall earn working for such companies!
This makes the word ‘brand’ sound more like a protagonist when it comes to the aspects that would be highly impactful in a company’s growth. Thus reassuring if they are on the right track when it comes to brand management is an inevitable task. Nurturing the brand of your company and keeping it far aloof from blemishes is a sophisticated task since the medium of communication isn’t limited or obsolete anymore. Gone are the days when the customer used to ignore the flaws they encounter in a product/service or wait for days to get a response from the company! Just a review or a status update from them can fuel sparking criticisms especially when you own an inactive social profile since people tend to believe those words and will be prejudiced strongly no matter how hard you were trying to develop it offline! Though it takes a lot of time and hard work to build a company’s brand, a slightly negative comment can drag it behind in the queue comprising the competitors. Thus brand management helps to enhance the consistency of the company’s brand power thus fetching an ever green loyalty from the customers.
There might be a million ways to brand one’s company such as relying on the print or visual media. If you are wondering why you haven’t received the expected result even after investing a huge amount for advertising and doing publicity stunts, it is time to go for a better brand management technique. Considering the trending social media and the increasing affinity of the humans for internet and related electronic gadgets, it would be wiser if you give more importance to social media to do the branding part. Strategies your company adopt to optimize the search engine shall definitely influence your social presence which in turn affects branding. Moreover, every single update reaching your customers from your active social profile can be a booster to enhance the branding. Even a child can predict the outcome of the same since only a few from the planet would be left uninfluenced to the strong web of the internet. There are many companies that offer brand management using social media. SocialPulsar, a platform for social media management, is planning to launch its service in USA and India too. It would definitely be a big relief for all types of businesses ranging from small scale to the larger giants. A pragmatic and cost effective option of brand management is what SocialPulsar shall offer to the companies in USA and India!