How color choice excel digital branding and marketing

One of the key success to Digital Branding and Marketing is the color perception. The Color of a brand reflects the impression and perception of a brand. It mainly depends on the eye of the viewer. Naturally color tells something before the name or the brand i.e., color perception is faster than reading perception. We may choose the color of a higher wavelength that gives high energy or may be cool and pleasant and it all reveals the kind of Brand Management and its products.

As we all know Digital media marketing is a strong platform for fast reaches of brands and products such that Brand Management with highlighted colors is always appreciable.

Impact of Color on Marketing: Satyendra Singh, (2006) Vol. 44 Iss: 6, pp.783 – 789http://www.emeraldinsight.com/doi/abs/10.1108/00251740610673332

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